Corporate Publication

REVOLUTIONS: Bandag's 50 Years of Innovation in the Tire Industry

They wrote the book on tire retreading and now they are telling their story. Thomas Edison said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Opportunity came to Roy Carver and Bandag in many ways in the last fifty years and they were able to recognize it for what it was and what it could be.

A chance trip to Germany in 1957 and the discovery of Bernard Anton Nowak’s retreading process offered the opportunity. Quality and durability were proven on the race tracks and salt flats where product failure could mean swift and deadly consequences. The true tests came with millions of miles by fleets all over the world. A compelling story entreprenuerism and innovation.

industry

Tire Retreading

Client

Bandag

Author

Randall Heuston

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